With more than 1 billion professionals on LinkedIn and 7 people hired every minute, your profile is one of the most active touchpoints you have. People land on it because they’re interested, but without a clear way to book time with you, that interest often goes nowhere.
Research shows that adding a simple online booking link can increase lead-to-opportunity conversion by up to 40% compared to relying on phone or email. In other words, a clear call to action isn’t just helpful, it’s a meaningful advantage.
In this article, we’ll guide you through exactly how to put a booking link in your LinkedIn profile, where to place it for the best results, and how to make it work harder for you using simple scheduling tools like Koalendar.
TL;DR
Free: no button, just a link in bio, contact, experience…
Premium: Edit your profile → scroll to Custom button → choose a CTA like “Book an appointment” → paste your Koalendar link → save and test.
Sales Navigator: Same flow, but the custom button lives in the Services/custom button area and is specifically available to Premium Business, Sales Navigator, and Recruiter Lite subscribers.
How do I add a booking link in my LinkedIn
The process will vary slightly depending on your LinkedIn version.
Free LinkedIn ProfileEven if the free version doesn’t have a booking button, you can still add a booking link! It just takes a bit of creativity. You can include it in:
- Your bio or headline: Consultant helping founders scale | Book a call →
- The “Contact info” section: Website label: Schedule a meeting URL: koalendar.com/yourlink
- The “Featured” section. Book a meeting with me. Choose a time that works for you—no back-and-forth needed
- Experience or About section descriptions: For project inquiries or partnership calls, book a meeting here: koalendar.com/yourlink About section example: If you’d like to chat, you can book a time with me here: koalendar.com/yourlink
- You can also feature a post announcing your new booking page.
| LinkedIn Free Profile | |
| Section | Copy |
| Bio or headline | Consultant helping founders scale | Book a call |
| Contact info | Schedule a meeting here: koalendar.com/exampleofyourlink |
| Featured | Book a meeting with me. Choose a time that works for you—no back-and-forth needed koalendar.com/exampleofyourlink |
| About | For project inquiries or partnership calls, book a meeting here: koalendar.com/exampleofyourlink |
| Experience | If you’d like to chat, you can book a time with me here: koalendar.com/exampleofyourlink |
LinkedIn Premium or Sales Navigator
These versions let you add custom buttons and richer CTAs in your profile. You can place the link in the custom “website” fields or create featured posts with embedded links.
Step-by-step: How to add a booking link
1. Before you start (for both Premium and Sales Navigator)
- Create your booking page in Koalendar: Use a scheduling tool like Koalendar to generate a personalized booking page. In the free forever version you can customize your availability, colors, photo and set meeting lengths. With an affordable Pro subscription you can add reminders and questions.
- Copy your booking URL (e.g. https://koalendar.com/e/your-name).
2. How to add a booking link on a Premium LinkedIn account
1. Open your profile
- Click the Me icon in the top-right corner.
- Select View profile.
2. Enter profile edit mode
- In your intro card (the top section with your name, headline, and photo), click the pencil icon.
3. Find the custom button section
- Scroll down until you see Custom button or Premium custom button.
4. Choose your call to action
- Click Add custom button or Edit custom button.
- From the options, select a CTA such as “Book an appointment” or “View my services” (you’ll use this as your booking button).
5. Paste your Koalendar link
- In the URL field, paste your Koalendar booking page link.
- If LinkedIn lets you customise the label or link text, keep it clear:
- e.g. “Book a meeting with me” or “Schedule a call”.
6. Turn on where it appears (if available)
- Switch on the toggles to show the button on your profile, posts, messages, and search results (where available).
7. Save and test
- Click Save.
- View your profile as others see it and click the button to confirm it opens your Koalendar page correctly.
3. How to add a booking link on a Sales Navigator account
If you have Sales Navigator, you also get access to a Book an appointment–style custom button that links directly to a booking page.
The setup is almost identical:
1. Open your LinkedIn profile (not just the Sales Navigator UI)
- From LinkedIn, click Me → View profile
2. Edit your profile intro
- Click the pencil icon on your intro card to open the profile editor
3. Locate the custom button in the Services section
- Scroll down until you see the Services / Custom button area
- Click Add custom button (or Edit custom button if you’ve used it before)
4. Select “Book an appointment” as your button type
- From the dropdown, choose “Book an appointment” (or the closest equivalent CTA)
5. Link it to Koalendar
- Paste your Koalendar booking URL into the URL field
- Confirm the URL is correct and active
6. Enable the button and display options
- Make sure the button is toggled on
- If LinkedIn offers visibility options (profile, posts, messages, search), enable the ones that matter most for your outreach
7. Save and verify
- Click Save, then view your profile as a visitor
- Click the Book an appointment button to confirm it opens your Koalendar page
Tips to maximize conversions
- Label your link clearly: Say "Book a free consultation" or "Schedule a call" instead of just pasting a URL.
- Use your Featured section: This is one of the first things people see—a perfect spot for a CTA.
- Pin a post with your link: Write a quick value-packed post and add your link at the end.
- Check mobile visibility: Many users browse on phones, so make sure your link isn’t buried.
Why add a booking link to LinkedIn?
You’re already generating interest. Now convert it: Your LinkedIn profile is your digital storefront. When someone visits it, they might want to connect or learn more—but without a clear next step, they move on. A booking link gives them that next step.
Less back-and-forth, more booked calls: Instead of endless emails, a link lets people pick a time that works for them, instantly. It saves time for both sides.
It looks professional: A clean, well-placed booking link makes you look organized, accessible, and ready for business.
Why Koalendar works best for LinkedIn
Unlike some tools that feel clunky or cost a fortune, Koalendar is built for busy professionals who want simple, elegant scheduling. Here's why it's a great fit:
- One-click setup: You’ll have your booking page ready in under 3 minutes
- Google Calendar sync: No double bookings or manual reminders
- Mobile friendly: Your link looks clean and works smoothly on phones
- Custom branding: Add your name, logo, and custom meeting types
- Free forever plan: Get started without needing to upgrade, unlimited bookings, free forever
Final thoughts
Adding a booking link to your LinkedIn profile is one of the simplest ways to turn curiosity into action. Whether you're a coach, consultant, freelancer, or recruiter, you’ll save time, reduce friction, and book more meetings.
Ready to try it? Create your free Koalendar booking page and add it to your profile in under 5 minutes.
