Patricia Magaz is a bilingual content and digital strategist who loves connecting stories, design and data to create meaningful content strategies. With more than a decade of experience in the SaaS and e-commerce industries, she helps brands turn complex ideas into clear and inspiring content so users can discover and use their products confidently.
Before joining Koalendar, Patricia led content and UX strategy for international teams at Interprefy, Booking.com, and Buendía, where she worked on everything from tone-of-voice frameworks and SEO strategies to product launches and full website and UIs redesigns.
At Koalendar, Patricia helps craft how we communicate our product’s value — ensuring every page, message, and campaign feels human, helpful, and easy to understand. Patricia also writes about productivity, scheduling best practices, and simple ways teams and educators can save time through smarter workflows and automation.
Expertise
- Content & UX Strategy
- SaaS Marketing
- Product Positioning & Go-to-Market
- SEO & Copywriting
Experience
Senior SaaS Content Consultant — Koalendar
2025 - Present
Head of Content — Buendía
2024-205
Global Content Manager — Interprefy
2021 - 2024
Content Strategist — Booking.com
2013 - 2021
Education and certifications
- MSc in Translation and Conference Interpreting, Heriot-Watt University
- BA in English, University of Salamanca
- UX Writing, SHIFTA by ELISAVA
- Teaching Certificate (CAP), University of Salamanca
- AI and Innovation, Founderz
Languages
- Spanish — Native
- English — Native/Bilingual
- Macedonian — Elementary
- German — Elementary
Articles by Patricia Magaz
How to put a booking link in your LinkedIn profile (and get more meetings)
Step-by-step guide to add a booking button to different LinkedIn profiles
- Published
- Scheduling Tips
Doodle vs Calendly
Pricing, features, integrations, and reviews: your clear Doodle vs Calendly comparison
- Published
- Tool Comparisons
Top six scheduling and payment apps in 2025
A complete side-by-side comparison of key features, usability, and reviews
- Published
- Tool Comparisons
How to streamline vaccine appointment reminders through pharmacy software
A practical guide to using general scheduling tools as vaccine appointment software to cut no-shows, fill more slots, and simplify clinic workflows
- Published
- Healthcare & Medical
Cal.com vs Calendly
Pricing, features, integrations, and reviews: your clear Cal.com vs Calendly comparison
- Published
- Tool Comparisons
Free appointment confirmation email templates to reduce no-shows
Free, customizable templates to confirm, remind, and reduce no-shows, perfect for clinics, schools, and local services
- Published
- Productivity
Best Google Calendar alternatives 2025: Top scheduling tools compared
Explore smarter calendar tools built for bookings, productivity, and privacy, without the limitations of Google Calendar
- Published
- Tool Comparisons
Top 5 proven exclusive scheduling tactics for increased productivity and better time utilization
Learn the techniques to streamline your calendar, eliminate conflicts, and create more focused workdays
- Published
- Scheduling Tips
Three high-converting handyman web designs you can learn from
See what works, why it works, and how to build your own booking-friendly site
- Published
- Service Businesses
Calendly free vs paid: Which plan should you choose in 2025?
Compare features, limits, and Calendly free vs paid pricing to pick the right plan fast, without overspending
- Published
- Tool Comparisons
Beauty salon cancellation policy: Free template and best practice
Create a professional cancellation policy that protects your time, reduces no-shows, and builds client trust
- Published
- Service Businesses
Best software for lawn care business: Top picks for small teams & pros
Looking for the best software for your lawn care business? Explore the top tools that help small teams and solo pros simplify scheduling, cut admin time, and manage clients more efficiently in 2025
- Published
- Service Businesses
Salon growth guide 2025: How to scale your salon
Want to grow your salon business in 2025? Discover proven salon growth strategies, from smarter scheduling and stronger client retention to marketing tactics that help you attract more clients and scale with confidence
- Published
- Service Businesses
What’s the best alternative to Acuity Scheduling? Let’s break it down
Explore the best alternatives to Acuity Scheduling: from simple online booking tools to full-featured scheduling platforms that make client management effortless
- Published
- Tool Comparisons
How to build landscaping company websites clients book
Learn how to design, optimize, and automate your landscaping company website to get more leads with Koalendar
- Published
- Service Businesses
8 Best salon booking software: Free & paid
Streamline your appointments, reduce no-shows, and give clients a smoother salon experience with these top scheduling tools
- Published
- Tool Comparisons
Best Calendly alternatives 2025: Top scheduling tools compared
Looking for a better way to schedule? Explore 2025’s best Calendly alternatives with free and paid options
- Published
- Tool Comparisons
14 Google Calendar hacks to boost your business productivity
Keep you business organized and save time with these 14 powerful Google Calendar tips
- Published
- Scheduling Tips
Calendly vs Acuity
Calendly keeps things simple, Acuity leans into customization, but which one really fits your needs in 2025? Let’s break it down.
- Published
- Tool Comparisons
Parent-teacher conference form: Templates for every grade
Free printable forms and examples to guide productive parent–teacher meetings from preschool to high school
- Published
- Education
Automation in education: How to apply it, benefits & tips
A practical guide to applying automation in schools: explore benefits, tools, and real-world tips to streamline your school’s workflows
- Published
- Education
How to communicate with parents as a teacher: 10 proven strategies
Strengthen relationships and cut down on admin stress using these eight simple strategies
- Published
- Education