How Ravenous Raven Design makes booking easier for its agency — and its clients — with Koalendar

🕒 Hours saved weekly: Less time spent managing appointments and setting up complex booking forms

👥 Team using Koalendar: Heather, the agency owner, and multiple client businesses

📅 Years using Koalendar: +4

🌐 Websites built: 400+ WordPress websites

⭐ Top benefit: “The ease of use. Because people want things simple.”

Ravenous Raven Design is a digital marketing and web design agency based in Spokane, Washington. Led by Heather Valencia, the agency helps businesses build their online presence through WordPress web development, search engine optimization (SEO), Google Ads, Facebook Ads, marketing automation, and business consulting.

With around 20 years of industry experience and more than 400 WordPress websites built, Heather knows that a successful website needs to do more than look good. Her work is especially focused on helping smaller companies build practical systems that support growth — from attracting leads to turning those leads into real customer conversations.

As part of her work in small business marketing, scheduling is often an important part of that customer journey.

Heather needs a simple way for prospects and existing clients to book time with her. But she also regularly recommends and implements booking tools for the businesses she supports.

For many of those projects, that tool is Koalendar.

“I try to always set them up with Koalendar if it’s a right fit for them because it’s just a lot simpler option that has a lot of features for a pretty affordable price.”

Before discovering Koalendar, Heather struggled to find a scheduling solution that was simple enough for her business and her clients.

She remembers experimenting with other approaches while also allowing people to reach her directly by phone or email.

But as her business grew, she realized she needed a better way to protect her time and organize appointments.

“You get to a point where it's like, no, I need time to myself, I need to have a booking calendar,” she explained.

“I was constantly looking for something that never really fit my needs. A lot of times it was way too much, right, or was way too complex.”

The same challenge appeared in her client projects.

Many of the businesses Heather works with need customers to book consultations, appointments, or paid services directly through their websites. A complicated booking process could create unnecessary friction and discourage potential customers from completing their bookings.

Heather needed a solution that worked for both sides: easy for her to set up and easy for customers to use.

When Heather discovered Koalendar, she found a scheduling tool that matched what she had been looking for.

“The moment I found Koalendar, I stuck with it,” she shared.

What convinced her wasn't a long list of complicated features. It was how straightforward the booking experience felt.

“I just want them to pick a time, maybe pay if that's important, and then, you know, it's done, right? It's a very seamless process and that’s exactly what Koalendar offers.”

Heather Valencia

Founder of Ravenous Raven Design

Today, Heather uses Koalendar for her own business and regularly recommends it to clients when it fits their needs.

For Ravenous Raven Design, Heather uses one booking page to offer several appointment types, including:

• 30-minute discovery calls for potential clients interested in working together
• Performance reviews for existing clients
• Business intelligence consulting for paid consultations that require preparation before the meeting

Her booking page is accessible through her website's Get in Touch section and through a button in her email signature.

This gives potential and existing clients a direct way to schedule the right meeting without having to contact Heather first to arrange a time.

The ability to offer free and paid appointments through a simple booking process is particularly useful for her consulting services.

Heather also implements Koalendar on client websites.

One example is Northern Tails Dog Training, which offers animal communication sessions of different lengths.

Previously, Heather had to build separate website sections and booking forms for each service. Each button directed visitors to a different booking page.

When Koalendar introduced the option to display multiple appointment types together, she was able to simplify that experience.

“Now that you guys implemented this whole thing where people can choose the different bookings, [...] she simplified it and now they can just book from right there, which is awesome.”

Instead of managing separate booking pages for every service, customers can choose the appointment they need from one place.

For Heather, this makes the website easier to build and maintain while creating a more straightforward experience for the person booking.

Heather values Koalendar because it covers the essentials without making scheduling harder than it needs to be.

The features she highlights include:

• Easy booking form creation: Heather can set up scheduling forms for clients without a complicated process.
• Multiple appointment types: Different services, durations, and prices can be offered through one booking page.
• Payment options: Customers can pay when booking services that require payment.
• Google Calendar integration: Clients can manage their availability by blocking time directly in their calendars.
• Text and email reminders: Automated notifications help clients stay informed about upcoming appointments.
• Affordable pricing: Heather can recommend Koalendar to businesses that need practical scheduling functionality without unnecessary expense.

As Heather puts it,

For Heather, Koalendar's biggest advantage is the simplicity it brings to the entire booking experience.

Whether she's setting up a client's scheduling form or helping a visitor book an appointment, she wants the process to be as easy as possible.

“Easy booking. Do you know how hard that is to find? That is honestly Koalendar’s' best selling point.”

Heather Valencia

Founder of Ravenous Raven Design

And because her work focuses on helping businesses turn website visitors into customers, Heather pays close attention to anything that might interrupt that process.

She explains why she believes an intuitive booking system matters:

“The ease of use makes it so that there's an increased amount of people who will book, right? So it's good on both ends.”

For Heather, this is what makes Koalendar valuable beyond her own agency. She can recommend it to different businesses without worrying that their customers will need to learn a complicated scheduling system.

“Whoever did come up with Koalendar did an excellent job on trying to keep things very simple without all the other craziness.That's exactly why I have it, is exactly why I've kept it. It's the ease of use. Because people want things simple.”

Heather Valencia

Founder of Ravenous Raven Design

Koalendar also makes Heather's work easier when setting up scheduling for clients.

She doesn't need to introduce an elaborate tool or spend time walking every client through a difficult interface.

“That's why I choose Koalendar, because the process of creating forms for my clients and the process of a user going on a site to book themselves through a Koalendar form [...]”

Her clients can get comfortable with the booking process quickly.

“Koalendar, my clients can pick it up really easy.”

Key benefits for Ravenous Raven Design:

✅ One booking page for multiple services, including free and paid consultations

✅ An easier way for website visitors to schedule appointments

✅ Simpler booking form setup across client websites

✅ Google Calendar integration for managing availability

✅ Text and email reminders for upcoming bookings

✅ An affordable scheduling option Heather can recommend to different businesses

For Ravenous Raven Design, the best scheduling software isn't necessarily the one with the most features. It's the one that makes life easier for everyone involved.

Koalendar gives Heather a straightforward way to manage consultations, offer paid services, and help clients create booking experiences that don't get in the way of potential customers.

It's a solution she's continued using and recommending because it gets the fundamentals right.