Carl MacDonald is a seasoned content marketing specialist and writer with over a decade of experience in B2B and B2C, including the technology and SaaS sectors for companies like Avetta and Scandit. Carl is skilled in using his editorial mindset to translate complex technical topics into clear, easy-to-digest content for diverse audiences.
Outside of work, Carl is a loyal football fan and writes a personal blog, PremDad, about his experience as a father to prematurely-born twin sons.
Expertise
- Content writing
- SEO & content strategy
- B2B/SaaS content & demand generation
- Editing and proofreading
Experience
Content Marketing Manager — Avetta
2025 – Present
Content Marketing Manager — Scandit
2024 – 2025
Senior Content Marketing Manager — Literal Humans
2024
Senior Content Marketing Strategist — Digital Media Stream
2021 – 2024
Education and certifications
- BA in Journalism, University of Lincoln
- A Levels in English (Combined Language & Literature), History, and Sociology
Language(s)
- English — Native
Articles by Carl MacDonald
Electrical contractor software: The ultimate guide for electricians
Discover what to look for in an electrical contractor software platform, based on your company size, needs and admin requirements
- Published
- Service Businesses
How to reduce no-show appointments: a guide for healthcare professionals and service business owners
The complete guide to reducing no-show appointments, securing client commitment, and increasing your revenue
- Published
- Scheduling Tips
Effective meeting strategies: How to run a meeting that actually delivers
Reduce scheduling chaos and deliver value with these effective meeting techniques
- Published
- Productivity
Starting a nail salon business: Blueprint for a beautiful run
Thinking about starting a nail salon in 2025? Here’s what you need to know about costs, setup, essential tools, and how to turn your nail salon business idea into a thriving beauty brand
- Published
- Service Businesses