Carl MacDonald is a seasoned content marketing specialist and writer with over a decade of experience in B2B and B2C, including the technology and SaaS sectors for companies like Avetta and Scandit. Carl is skilled in using his editorial mindset to translate complex technical topics into clear, easy-to-digest content for diverse audiences.
Outside of work, Carl is a loyal football fan and writes a personal blog, PremDad, about his experience as a father to prematurely-born twin sons.
Expertise
- Content writing
- SEO & content strategy
- B2B/SaaS content & demand generation
- Editing and proofreading
Experience
Content Marketing Manager — Avetta
2025 – Present
Content Marketing Manager — Scandit
2024 – 2025
Senior Content Marketing Manager — Literal Humans
2024
Senior Content Marketing Strategist — Digital Media Stream
2021 – 2024
Education and certifications
- BA in Journalism, University of Lincoln
- A Levels in English (Combined Language & Literature), History, and Sociology
Language(s)
- English — Native
Articles by Carl MacDonald
Best apps for coaches in 2026: Top scheduling & management tools
Discover the best coaching management software and scheduling tools to reduce your time wasted on admin
- Published
- Service Businesses
7 best booking software for tattoo artists and studios: Less admin, more art
Cut out the DM confusion, save time, and earn more by keeping your chair fully booked
- Published
- Service Businesses
The 10 best non-medical home care software compared by agency size
Looking to streamline your agency’s scheduling and operations? Learn which are the best software options for non-medical home care services
- Published
- Service Businesses
Effective meeting strategies: How to run a meeting that actually delivers
Reduce scheduling chaos and deliver value with these effective meeting techniques
- Published
- Productivity
Electrical contractor software: The ultimate guide for electricians
Discover what to look for in an electrical contractor software platform, based on your company size, needs and admin requirements
- Published
- Service Businesses
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Google Calendar appointment scheduling: A complete guide for SMBs
How to set up Google Appointments, why it falls short for growing businesses, and when to upgrade to dedicated scheduling software
- Published
- Scheduling Tips
Google Forms booking system: How to use it for scheduling (step-by-step)
How Google Forms works for scheduling, where it falls short, and when to upgrade to real scheduling software
- Published
- Scheduling Tips
How to live stream fitness classes (and keep them fully booked)
Live streaming your workout classes opens you up to a massive potential audience of clients. Here’s how to do it and keep your calendar full.
- Published
- Service Businesses
How to reduce no-show appointments: a guide for healthcare professionals and service business owners
The complete guide to reducing no-show appointments, securing client commitment, and increasing your revenue
- Published
- Scheduling Tips
How to schedule a Zoom Meeting and invite others
Zoom meetings are a great way to connect with colleagues and clients; here’s how to ensure they run smoothly
- Published
- Scheduling Tips
Mindbody pricing: Plans, fees & alternatives for fitness businesses
Compare Mindbody subscription tiers, hidden fees, processing charges, and learn why smaller studios often choose cheaper alternatives.
- Published
- Pricing guides
24 Outlook Calendar tips to save time and schedule smarter
Master Outlook's hidden features: Scheduling Assistant, time blocking, shared calendars, and why you need a scheduling tool for external bookings
- Published
- Scheduling Tips
Best Outlook scheduling tool: 5 apps to book meetings faster
The right scheduling software that integrates with Outlook eliminates back-and-forth emails, prevents double bookings, and gives clients a link to book themselves
- Published
- Tool Comparisons
Square Appointments pricing: Plans, features & costs explained (2026)
It might seem good value, but hidden costs can soon bump up the price of Square Appointments; discover the pricing tiers and cheaper alternatives
- Published
- Pricing guides
Starting a nail salon business: Blueprint for a beautiful run
Thinking about starting a nail salon in 2026? Here’s what you need to know about costs, setup, essential tools, and how to turn your nail salon business idea into a thriving beauty brand
- Published
- Service Businesses
Vagaro prices explained: Real costs, hidden fees & better alternatives for salons
Costs climb fast with add-ons and processing fees; see what salons actually pay (plus simpler alternatives)
- Published
- Pricing guides