Carl MacDonald is a seasoned content marketing specialist and writer with over a decade of experience in B2B and B2C, including the technology and SaaS sectors for companies like Avetta and Scandit. Carl is skilled in using his editorial mindset to translate complex technical topics into clear, easy-to-digest content for diverse audiences.

Outside of work, Carl is a loyal football fan and writes a personal blog, PremDad, about his experience as a father to prematurely-born twin sons.

Expertise

Content writing
SEO & content strategy
B2B/SaaS content & demand generation
Editing and proofreading

Experience

Content Marketing Manager — Avetta

2025 – Present

Content Marketing Manager — Scandit

2024 – 2025

Senior Content Marketing Manager — Literal Humans

2024

Senior Content Marketing Strategist — Digital Media Stream

2021 – 2024

Education and certifications

BA in Journalism, University of Lincoln
A Levels in English (Combined Language & Literature), History, and Sociology

Language(s)

English — Native