SimplyBook.me pricing: Free plan, costs, features & hidden fees explained (2026)

SimplyBook.me has a free plan and paid plans starting at $13.90 per month, or $11.50 per month with annual billing. Plans are limited by monthly bookings, providers and premium custom features. Extra costs can include booking packages, messaging credits, payment-processing fees, domains and setup assistance.

SimplyBook.me offers a Free plan and four paid tiers: Basic, Standard, Premium and Enterprise. Based on its published US pricing, paid subscriptions start at $13.90 per month, or $11.50 per month with annual billing.

The right plan depends on three limits:

• Monthly bookings
• Number of providers
• Number of premium custom features

The SimplyBook.me free plan includes 50 bookings, one provider and one premium custom feature. Basic includes 100 bookings, while Standard raises the allowance to 500. Premium supports 2,000 bookings and removes the premium custom-feature limit.

Your final SimplyBook.me cost may also include extra bookings, SMS or WhatsApp credits, payment-processing fees, a custom domain and optional setup support.

Koalendar is a simpler alternative for professionals who want unlimited bookings, unlimited booking pages and calendar sync on a permanent free plan.

SimplyBook.me is more than a basic appointment scheduler. Its broad mix of payments, memberships, point-of-sale tools and client-management options can work well for salons, clinics, fitness companies and other service businesses.

The difficult part is working out which subscription you actually need. SimplyBook.me’s features are spread across different plans and custom-feature allowances, so the lowest advertised price may not support your full workflow.

Here’s how the plans compare in US dollars—and where additional costs may appear.

We reviewed SimplyBook.me’s official USD pricing page, subscription calculator, custom-feature dependency documentation and HIPAA guide on June 16, 2026. We compared monthly and annual prices, booking allowances, provider limits, feature caps and published add-on charges. We also checked Koalendar’s official pricing and Free Forever documentation. Prices and account-level availability can change, so confirm your checkout total before purchasing.

SimplyBook.me costs between $0 and $59.90 per month across its public monthly plans, with custom Enterprise pricing for larger organizations. Annual billing reduces Basic to $11.50, Standard to $24.90 and Premium to $49.90 per month. SimplyBook.me advertises annual savings of up to 17%.

*Annual prices are displayed as monthly equivalents but billed annually. Prices may change and can vary by region, tax treatment or account location. Pricing verified on June 16, 2026.

The Free plan gives a solo provider the essentials needed to accept appointments online:

• 50 bookings per month
• One provider
• One premium custom feature
• A hosted booking website
• A website booking widget
• An admin app
• Automated confirmation and reminder emails

The plan does not expire, and no credit card is required. However, a free subscription must be manually renewed each month and a free subscription has daily and monthly limits on the number of emails that can be sent from the system.

New accounts also begin with a 14-day trial that includes access to most premium functionality and up to 50 bookings.

Free can work for someone accepting around ten appointments a week. A busy coach, tutor, therapist or beauty professional may reach its limit quickly.

Basic costs $13.90 per month, or $11.50 per month when billed annually.

It includes:

• 100 bookings per month
• Five providers
• Three premium custom features
• Client App access
• Payment, deposit and tipping options
• Point-of-sale capabilities

Basic is designed for a small business that has outgrown the Free plan but does not need more than three custom features active at once.

That last point matters. Two-way calendar sync, intake forms, memberships and other tools each count toward your custom-feature allowance. A business can therefore outgrow Basic because of its workflow—not just its appointment volume.

Moreover, SimplyBook.me’s help page explains that some custom features depend on other custom features, which makes hitting your plan’s custom features limit even easier. For example, activating Membership also requires Client Login and Accept Payments, so the full setup involves three connected features rather than one.

Standard costs $29.90 per month, or $24.90 per month with annual billing.

The plan raises the limits to:

• 500 bookings per month
• 15 providers
• Eight premium custom features

It also unlocks options including the branded Client App, HIPAA functionality and SAML single sign-on.

Standard is likely to be the practical starting point for a growing clinic, salon, studio or multi-provider company. It offers much more capacity than Basic without moving to the highest public tier.

However, 500 bookings are shared across the entire account. Fifteen providers completing two appointments each per working day will exceed that allowance before the month ends.

Premium costs $59.90 per month, or $49.90 per month when billed annually.

It includes:

• 2,000 bookings per month
• 30 providers
• Unlimited premium custom features
• Payments PRO (Refunds, Payment Links, Vaulted cards )
• QuickBooks, FreshBooks and Xero integrations
• White-label page-footer options

Premium is the first standard plan that removes the need to count premium feature slots. This makes it a better fit when SimplyBook.me is supporting payments, customer management, promotions and business operations—not just appointment scheduling.

SimplyBook.me does not publish a fixed Enterprise price. The rate is custom, per month, billed annually.

Enterprise can include:

• Custom booking capacity
• A custom number of providers
• Unlimited premium custom features
• Multi-location access
• A dedicated account manager
• Queue management
• High-load API access
• Customized contracts
• Full white labeling
• A branded favicon
• A choice of data location

Pricing is supplied after a sales consultation and depends on the organization’s scale and requirements.

SimplyBook.me pricing plans differ primarily by booking volume, provider capacity and the number of premium custom features you can use simultaneously.

Every public SimplyBook.me plan includes a monthly appointment allowance.

*Based on approximately 22 working days per month.

These limits can affect your costs even when your team size and feature needs stay the same.

Once you use your allowance, your existing appointments remain available and your booking page stays online. However, you need to upgrade or purchase additional capacity before accepting more reservations. SimplyBook.me currently lists an extra package of 100 bookings for $4.

SimplyBook.me uses the word provider for a person or resource that customers can book.

The provider allowance rises from one on Free to 30 on Premium. You do not pay a separate per-user fee for providers within the plan’s limit.

That pricing structure can suit businesses with several staff members but a moderate number of appointments. However, the bookings are shared. Standard does not give each of its 15 providers 500 appointments; the whole account receives 500.

SimplyBook.me divides custom features into free and premium categories. Free custom features do not count toward a plan limit. Premium ones do.

The allowances are:

• Free: one premium custom feature
• Basic: three
• Standard: eight
• Premium: unlimited
• Enterprise: unlimited

Examples of premium modules can include intake forms, memberships, gift cards, HIPAA functionality, point of sale and SOAP notes. You can deactivate one premium feature and activate another without losing its stored data, but only the permitted number can remain active simultaneously.

Also, bear in mind that some premium features are dependant on other features, which might make hitting your plan’s custom features limit even easier.

This system gives you flexibility, but it makes plan selection less straightforward. You need to list every premium module required for your workflow, and check dependencies, before comparing prices.

The SimplyBook.me free plan is a usable starting point for a solo provider, but its 50-booking ceiling and one-feature allowance leave little room for growth.

A free account provides the core tools needed to create an online booking experience:

• Hosted booking website
• Embeddable booking widget
• WordPress widget
• One provider
• 50 monthly bookings
• One premium custom feature
• Email confirmations
• Email reminders
• Admin access through mobile apps
• Rescheduling and cancellation tools

SimplyBook.me also supports booking-page features such as different service durations, buffer times, time-zone handling and recurring appointments across its core system.

The main restrictions are clear:

• Only 50 bookings: That is approximately 12 appointments per week.
• One provider: It is not suitable for a bookable team.
• One premium feature: You may need to choose between useful capabilities.
• Manual monthly renewal: The account does not simply renew forever without action.
• Daily and monthly limits on the number of emails that can be sent from the system.
• Limited growth capacity: A small increase in demand can trigger an upgrade.

The trial can also make the permanent free account feel more restrictive. You may build a workflow using several features during the first 14 days, only to discover that your chosen plan cannot keep them all active.

Free accounts with expired subscription for more than 3 months are automatically deleted by the system. If you plan not to use free account for a long time, login at least once a month to renew your free plan.

The free scheduling plan is best suited to:

• A freelancer offering occasional discovery calls
• A new solo business testing online booking
• A consultant with fewer than 50 monthly meetings
• A part-time service provider
• Someone who needs only one premium module

It is less practical for a full-time provider, growing team or business that relies on several integrations and customer-management tools.

SimplyBook.me features cover scheduling, payments, client management and marketing, but some capabilities require both the right plan and an available custom-feature slot.

Every plan supports online booking through a hosted website and embeddable widget.

Businesses can set:

• Service duration
• Buffer time
• Provider availability
• Service prices
• Recurring appointments
• Event capacity
• Client time zones
• Cancellation and rescheduling rules

SimplyBook.me is particularly useful for structured service menus. A salon, clinic or training company can organize availability by service, employee and location, then add products, packages or memberships.

Calendar Sync connects SimplyBook.me with an external calendar and uses existing events to prevent double-booking.

It is managed as a custom feature, so enabling it may use one of the limited premium-feature slots on Free, Basic or Standard.

Koalendar takes a different approach. Its Free Forever plan includes synchronization with up to two Google, Outlook or Apple calendars. Pro increases this to unlimited connected calendars.

SimplyBook.me supports payments, deposits and tips from Basic upward. Premium adds Payments PRO, which includes functionality such as payment links, refunds and stored cards.

The platform does not charge an additional SimplyBook.me transaction fee. However, Stripe, PayPal, Square or another payment processor may charge its own standard processing fees.

Your payment processor’s fees should therefore be included in your total scheduling budget.

Basic includes access to the standard Client App, while the Branded Client App becomes available on Standard.

A branded app can be useful for businesses that want repeat customers to book and manage appointments from a more customized mobile experience. Companies needing deeper white-label control should review Premium or Enterprise.

HIPAA functionality is available on Standard, Premium and Enterprise. It is not available on Free or Basic.

SimplyBook.me states that eligible workflows can include encrypted data handling, intake forms, activity records and a Business Associate Agreement on request. Healthcare providers should still confirm that their complete workflow—including connected services and internal processes—meets their legal obligations.

SimplyBook.me supports a wide range of tools for attracting and retaining customers, including:

• Coupons and gift cards
• Memberships
• Packages
• Product sales
• Loyalty tools
• Reviews
• Promotions
• Social-media bookings
• Client communications

This range is one of the platform’s strongest selling points. It is also why the feature allowance matters: a business may need several premium modules enabled at once to build its preferred customer experience.

SimplyBook.me says it does not charge hidden setup or transaction fees, but optional usage charges and third-party costs can increase your total bill.

Text messages are not automatically included in the base subscription.

SimplyBook.me currently lists:

The number of SMS credits required for a message may depend on the destination and message route.

A business sending an SMS confirmation and reminder for every booking should therefore treat messaging as an ongoing usage cost.

SimplyBook.me currently lists 100 extra bookings for $4.

That may appear inexpensive, but buying additional bookings regularly can be a sign that your current plan no longer fits.

Before selecting a tier, estimate:

1. Your average monthly appointment volume
2. Your busiest month
3. Expected growth over the next year
4. The number of appointments handled by each provider
5. Whether an upgrade costs less than repeated booking packages

For example, a Basic account with 180 monthly appointments would need extra capacity every month. Standard may offer better long-term value once its higher custom-feature allowance is also considered.

The custom-feature system can create an indirect upgrade cost.

Imagine that a clinic needs:

• Calendar Sync
• Accept Payments
• Intake Forms
• HIPAA
• SOAP Notes
• Memberships

Even with fewer than 100 appointments per month, the clinic cannot use Basic because HIPAA begins on Standard and six premium capabilities exceed Basic’s three-feature allowance.

The correct plan is determined by your whole workflow—not simply the number of bookings you receive.

SimplyBook.me also lists the following optional expenses:

Its setup package includes configuration assistance, design support, training and an initial Premium subscription period.

You may also need to budget for payment-processing charges, taxes and third-party software connected to the booking platform.

Your realistic SimplyBook.me price is the lowest plan that supports your busiest month, all required providers and every premium feature you need active at the same time.

These examples exclude annual discounts, taxes, payment-processor fees, messaging credits and optional services. Pricing according to data published on Simplybook.me website on June 16, 2026. Features and prices may change.

SimplyBook.me is worth considering for service businesses that need industry-specific booking and commerce tools, but it can be unnecessarily complex for straightforward meeting scheduling.

SimplyBook.me is particularly well suited to:

• Salons and beauty businesses
• Clinics and health practices
• Gyms and fitness studios
• Class and membership businesses
• Multi-provider service companies
• Companies selling products or packages alongside appointments
• Businesses needing point-of-sale functionality

Its flat plan prices can also work well for a business with many providers and relatively modest appointment volume.

The main disadvantages are:

• Booking limits across all public plans
• A custom-feature allowance that requires careful planning
• Separate SMS and communication costs
• Manual monthly renewal on Free
• More setup than a simple scheduling page
• No public Enterprise price
• The possibility of upgrading for one essential feature

SimplyBook.me is not automatically expensive. It is simply harder to evaluate from the headline subscription price alone.

Choose your plan based on your busiest month and complete workflow—not your average appointment volume.

1. Estimate peak bookings. Count the appointments you expect during your busiest month.
2. Count bookable providers. Include every staff member or resource clients can select.
3. List required premium custom features. Note which tools must remain active together.
4. Check feature dependencies. Some features automatically require others.
5. Add variable costs. Include messaging, extra bookings, payment processing, domains and setup support.
6. Compare the total with alternatives. Look at the yearly cost and complete workflow, not only the headline subscription.

A feature may use more capacity than its name suggests.

For example, imagine a clinic wants six features: HIPAA, Membership, Accept Deposits, Intake Forms, Calendar Sync and SOAP Notes. HIPAA also requires Google Authenticator and SSL. Membership requires Client Login and Accept Payments, while Accept Deposits also depends on Accept Payments.

That six-feature workflow therefore needs ten connected features—although some dependencies may be free and may not count toward the plan limit. Check each feature’s status inside your account before subscribing.

Koalendar offers simpler pricing and more generous free scheduling, while SimplyBook.me provides a broader collection of service-business and commerce modules.

Pricing factor
Permanent free plan	✅ Yes (limited bookings)	✅ Yes (unlimited)
Unlimited free bookings	❌ 50 per month	✅ Unlimited
Unlimited free booking pages	❌ No	✅ Yes
Calendar sync on Free	Uses a custom feature	✅ Up to two calendars
Paid pricing structure	Based on bookings, providers and features	Per seat
Entry-level paid price	$13.90/month	$9.99/month or $6.99 annually
Premium custom-feature slots	✅ Yes	❌ No equivalent slot system
Enterprise or Teams option	✅ Custom price	✅ Custom price
Specialist salon and clinic features	✅ Extensive	Simpler scheduling and payments app offering recurrent bookings, intake questions, team calendar, payments…

Koalendar Pro costs $9.99 per seat with monthly billing or $6.99 per seat per month with annual billing. All Koalendar plans include unlimited bookings and booking pages.

The biggest difference appears at the free level.

SimplyBook.me Free includes:

• 50 monthly bookings
• One provider
• One premium custom feature

Koalendar Free Forever includes:

• Unlimited bookings
• Unlimited booking pages
• Unlimited one-to-one event types
• Up to two connected Google, Outlook or Apple calendars
• Time-zone detection
• Instant booking notifications
• Google Meet
• Website embedding
• More than 30 languages

Koalendar’s Free Forever plan has no time limit and requires no credit card.

SimplyBook.me gives service businesses many configuration choices. You need to consider services, providers, booking limits, client-facing tools and premium feature slots.

Koalendar focuses more tightly on making scheduling easy. You set your availability, connect a calendar and share your page.

That simpler experience may be a better match for:

• Consultants
• Coaches
• Educators
• Recruiters
• Sales professionals
• Freelancers
• Small teams that mainly schedule meetings or appointments

Koalendar’s product experience is designed to feel warm, clear and helpful rather than technical or overwhelming.

SimplyBook.me provides better value when you need specialist tools such as:

• Point of sale
• Gift cards
• Memberships
• Packages
• Product sales
• A branded client app
• Several providers under one flat plan price

Koalendar offers better value when your priorities are:

• Unlimited bookings
• 24/7 online scheduling
• Unlimited free booking pages
• Google, Outlook or Apple Calendar sync
• Quick setup
• A professional custom booking page
• Automated reminders (requires Pro)
• Payments (requires Pro)
• Branding and customization
• No premium-feature slot calculations

Koalendar offers better value for straightforward scheduling, while SimplyBook.me may justify its higher complexity for businesses needing a wider service-management toolkit.

Choose SimplyBook.me when appointments are connected to memberships, retail products, point of sale or other specialist business processes.

Choose Koalendar when you want clients to book online without monitoring a monthly appointment allowance.

SimplyBook.me pricing begins at $0, with paid plans starting at $13.90 per month, but the real expense depends on your bookings, providers and premium feature requirements.

The platform offers a powerful range of tools for service businesses. Still, booking limits, SMS credits, extra capacity and custom-feature restrictions can make the final cost harder to predict.

For professionals who want scheduling to stay simple, Koalendar is the solution. You get unlimited bookings, unlimited booking pages and calendar sync on the free plan, with automated reminders, payments and advanced branding available when you are ready to upgrade.

Your scheduling software should reduce admin—not give you another set of limits to manage.

Pricing and plan information was reviewed on June 16, 2026. SimplyBook.me and Koalendar may update their prices, allowances and features after publication.