Patrick Hussey is a B2B tech writer and content strategist who turns complex AI and SaaS ideas into clear, commercially useful content. Over 15 years, he has shipped thought leadership, ABM assets and executive ghostwriting that support pipeline and positioning for brands including Google, SAP and VMware. His work has appeared in Fast Company, The Guardian and The Independent. At Koalendar, he writes on productivity, scheduling, and time zone practice, and helps ensure product messaging is human, helpful, and easy to understand.
Expertise
- Thought leadership and longform writing
- B2B SaaS content strategy and product messaging
- ABM and executive ghostwriting
- AI use, industry, and ethics
Experience
Founder GoodTransformer.AI
Education and certifications
- BA in English Literature (Hons), University of Newcastle
- Postgraduate Diploma, Journalism, Nottingham Trent University
Articles by Patrick Hussey
How to get more bookings online and fill your calendar
Learn how to get more bookings online and direct bookings for your service business with tips for your website, SEO, social media, and automation
- Published
- Scheduling Tips
How to add a “Book Now” button on Instagram, Facebook, Google Business, and website
Learn how to place a “Book now” button across your key channels so customers can schedule instantly
- Published
- Scheduling Tips
Professional email reschedule meeting template: How to do it right (with 5 ready-to-use examples)
Clear, copy-and-paste emails (plus a booking-link workflow) to reschedule without the back-and-forth
- Published
- Productivity
How to solve scheduling conflicts: Your guide to clear calendars
A practical guide to spotting, preventing, and fixing calendar conflicts - so you keep clients happy, teams focused, and classrooms running on time
- Published
- Scheduling Tips
Best barber appointment app: Find the right fit for your shop
Looking for the best barber appointment app in 2025? Discover which booking tools help solo barbers and barbershop teams save time, reduce no-shows, and give clients a smoother booking experience.
- Published
- Service Businesses
13 barbershop marketing ideas for building a loyal clientele
Proven barbershop marketing ideas to attract more clients and fill your chairs without spending all day online
- Published
- Service Businesses